5 New Helpful Instagram Features For Social Media Marketers


The impact of social media marketing is increasing day by day. This has attracted many entrepreneurs to their attention on social media platforms that better impact their businesses. Instagram is one of the highest performing social media applications in marketing for both new and existing products.

The growth of Instagram marketing has led to some improvements to make the application easier and more business-friendly. If you want to hire an agency for Instagram marketing, then you should consider buying Instagram by choice. Here are some new Instagram features that you should check out as a social media platform.

Stories Feature

The Stories feature is one of the most impressive additional features on Instagram. This feature allows users to post photos and short video clips. They however only appear for 24 hours beyond which they disappear. Story content usually appears as circles at the top of the feed.

Followers can view and comment on stories and therefore increase engagement. The Story feature is an instrumental feature that can help your business grow in a short period of time. This is possible because you have been allowed to post pictures of your products as well as a caption has been added!

As a social media marketer, you should really use this feature to expand your business. However, the clips and pictures you post should be of good quality, consistent subject, and professional impression.
Multiple Photos and Videos

Instagram has allowed users to include multiple photos and clips in a post. This becomes useful when a user wants to post more than one photo/clip for the same occasion or create an album-like notion. This feature can be used by social media marketers to post their products, showing them in different dimensions, angles, and positions.

This feature is useful not only for the Instagram marketer but also for the customer. The customer has to look at the product from different angles before making a purchase decision. To give a professional look, photos/clips must be taken with high-quality cameras to avoid pixelation when posted. You should also have a consistent color tone and theme to see the look fed to your followers.
live video

This should not be mistaken with normal video posts on Instagram. The video is live, as the name suggests. The video will start as soon as you go live and end as soon as you finish it. However, it is not saved in your account. Your followers will receive a push notification that you are about to go live.

This feature allows your followers to like or comment on your live stream in real-time! You can get instant feedback about your video and it is very useful for social media marketers. For social media marketing, live video can be used when launching new products or receiving rewards for the business. Live video can also be used to explain issues about a product that can only be explained through video broadcasting!

Multiple Accounts

This is a recent additional feature on Instagram that allows the user to add multiple accounts without logging out. Users can easily switch between different accounts without the need to log in or log out. Credentials for various accounts can be saved for easy and fast access to accounts.

This feature is especially useful for Instagram marketing, where Instagram marketer needs to post the same, but for different accounts with different followers. This increases the audience and consequently the number of potential customers.

Multiple accounts can be used to gain Brazil Instagram followers on Instagram. You can visit Social Grand for more tips to increase Instagram followers. The current Instagram supports only 5 accounts.
Location / geo-tagging

The primary goal of social media marketing is to locate potential customers. Sometimes, however, it is somehow difficult to locate customers, and therefore enabling customers to locate the seller is a better option. In most cases, centralizing your tasks makes it easier for customers/customers to easily locate you.

Instagram has recently added a geo-tagging feature that enables the user to tag in the place he or she is. This is important for a social media marketer as he may be able to inform customers where they can be found at certain times. This has made it easier for brick-and-mortar businesses to increase sales. The seller can tag the shop location or where to find the product!

Last Word

Current features on Instagram are essential and beneficial if used intentionally by social media marketers to promote their brands. It may not be 100% what you wish for, but will definitely improve your brand marketing. Also, as new opportunities emerge

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