What Are the SEO Trends In 2021?

2021 could be the year you take your business to greater heights, but of course, you’ll have to put in the work. Companies spend between 7% to 12% of their total revenue on marketing, sometimes more in cut-throat markets. SEO or search engine optimization is one of the most effective ways to draw consumers to your online platform; that’s why most businesses are going nuts about SEO.

This year’s SEO trends aren’t far from last year’s, save from a couple of new trends. Every serious business owner knows that SEO is a fast-moving train and is constantly evolving. To have an edge on the competition, you need to be well acquainted with this year’s latest SEO trends.

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Of course, almost all the SEO top-ranking performers pay attention to metrics just as they do with trends; this is what sets them apart from the pack. Some of these metrics include social shares, backlinks, traffic, to name a few.

Today’s post is an in-depth look into the top SEO trends of 2021. We’ll also highlight a few metrics you should pay attention to rank higher in SERPs.


Enter the Age of Artificial Intelligence

Artificial intelligence is transforming our online interactions and for the better. For online businesses, the most important AI is RankBrain by Google. This innovative AI is a crucial ranking factor for Google’s search engine results page. 

Google developed this breakthrough AI a few years back. Its most notable feature is its ability to learn, essentially meaning that Rankbrain will improve by itself over time. All that’s very interesting, but how does one optimize for Rankbrain?


As of now, Google is quite mum on artificial intelligence and how to optimize for it. However, IT experts suggest that user experience signals are what marketers and businesses should pay attention to. This means stuff like clickthrough rate or time users spend on your pages.

With that in mind, to optimize for Rankbrain, you need to entice and captivate the users with engaging content, stunning visuals, and the likes. While we await word from Google, doing the said should do the trick.


Voice Search Will Peak in Popularity

Siri, Alexa, and Google Assistant are some of the first things that come to most people’s minds when they hear voice search. In a largely lazy generation, not too many people have the patience nor willpower to type out actual searches. Thankfully, we have voice search so we can utter away our searches and watch the magic happen.


That said, expect a rise in voice search popularity given the technological improvements we’ve witnessed this year. In fact, according to Tech Crunch, 55% of US households will own a smart speaker by 2022. It now falls on you to optimize your site for voice search by:

  • Focusing on keywords that are natural and conversational
  • Understanding your customer
  • Create enticing persona-based content
  • Use schema markup to provide context

It’s also worth noting that users tend to use longer and more natural-sounding phrases when voice searching. Keep all the above in mind, and you’ll have voice search optimization down pat.


Featured Snippets Will Become a Thing

A few snippets go a long way in boosting your search engine results page ranking.  As the name suggests, snippets are a chunk of information, mostly in brief bullet points. There are also rich snippets that feature images, prices, brief revises, and the likes.

If you want to slip into the first page of SERPs, consider creating a captivating snippet for your site. Doing so also steals a considerable amount of traffic from your competition. Why not try it out today?


Don’t Forget the Videos

Every effective SEO strategy includes creating videos, especially in 2021. If you haven’t been doing so, 2021 is the ideal time to get started. In fact, according to Cisco, video is destined to surpass all other content forms based on consumption.

To optimize for video properly, you need to have both the video and description on lock. Avoid cramming your description with keywords, but instead, give a helpful explanation of what the video is about. Also, while video is great for SEO, avoid overdoing it so it doesn’t hurt your site’s loading speed.


Content That Aligns With Google EAT Principle Will Get the Upper Hand

Ever heard of Google’s EAT principle or Googles, Expertise, Authoritativeness, Trustworthiness principle? Unlike popular opinion, Googles’ EAT principles isn’t an algorithm. Far from that, this principle is a safety guideline that Google uses to rank pages in search results.

If you want to optimize for Googles’ EAT principle, you can do it in three main steps:


Understand your buyer’s persona: First, you need to understand your buyers’ personas. That way, you can create content that is actually useful to them instead of just winging it. 

Conduct search intent research: The next step should be to research your customers’ intent. This can help you visualize and map out their consumer journey. 

Create your content: The last and most important step is to create content that resonates with your target audience using the information from above. Sprinkle the content with a few authoritative links to strengthen your credibility.

When crafting your on-page SEO strategy, don’t forget about Google’s EAT principle. You can always ask for help from expedient SEO companies like St. Petersburg SEO company.

Improvements in Predictive Search

Discover by Google was an innovative platform where user search doesn’t need a search query. Driven by AI, the tool uses user behavioral patterns over time and learns their habits. That way, the tool can identify content that will be most useful to the user.


Google Discover uses content quality and user interest as the main consideration. We're still waiting on Google to give us more information on the same.

Watch Out for These SEO Trends in 2021

Be it on-page or off-page SEO, ensure you’re up-to-date with all the SEO trends to topple the competition. A gradual step-by-step approach works better than trying to do everything at once. Of course, a little professional help never hurt anybody, so you can get some if necessary.

For other informative content, check out the other posts on this site.

 

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