Due to the advancement in technology, there seems to be a shift to online marketing compared to other traditional forms of marketing. Some old advertising methods are not being used nowadays. There are several reasons behind this shift such as cost whereby some traditional advertising methods used to be costly compared to modern-day online marketing. There is a lot of change in the world of sales and marketing as technology continues to advance. One question that keeps on popping in people's minds is whether word-of-mouth advertising has …